In the last two months, we have been focusing on the topics of building social media and community strategies. A crucial part of these two strategies is the contents, which can help building expert image, attract new prospects, foster conversations and engagements, and, what is more important, invoke desired actions, no matter in business, nonprofit or public sectors. So establishing […]Read more "Three differences in building content strategy between Business,Non profit and Government"
Do you know what is privacy? Privacy (from Latin: privatus) is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share common themes. When something is private to a […]Read more "4 questions you should ask yourself before click “Yes, I agree!”"
Recently, I have spent time and effort to do research about the mobile SEO optimization, finding that will be a very complicate mission. Here is the summary of what I have learned, hoping which can be a help for you, if you are also confused about this subject. Above all, if you are the first […]Read more "Some considerations you should know about the mobile SEO optimization"
One of the important parts in designing social media strategy is defining the audience. Just as we have discussed last week, due to the differences of objectives of three sectors, enterprise, non-profit organization and government agency, the audiences should be different from each sectors. There are many variables can be considered when defining the potential […]Read more "Three things you must know to find your audiences"
Bored in a poor family, not marrying a rich wife, laboriously got the offer after twice failing the national college entrance exam, and rejected by a hotel and KFC just because his not good looking, Jack Ma did not have any obvious success factors when he decided to start his first business at 1991. 23 […]Read more "Jack Ma Sticks to His Gun"
This week let’s talk about the differences in using the social media between Business, Non-profit Organization and Government, more specifically in terms of the target audiences and the strategies using social web. Before diving into the detailed discussion, we should hold on and think about the objectives of these sectors, which are the reasons for making […]Read more "3 Main Differences in Making Social Media Strategies for Business, NPO and Government"
Overall View So today we are talking about the difference between Strategy and Tactic. In order to achieve a specific goal, like reaching the destination X in the below picture, we have to choose a combination of strategy and tactic, like choosing the strategy of taking the river, not climbing the hill or crossing the […]Read more "It’s important of doing thing right, what’s more important is doing the right thing."