Three differences in building content strategy between Business,Non profit and Government

In the last two months, we have been focusing on the topics of building social media and community strategies. A crucial part of these two strategies is the contents, which can help building expert image, attract new prospects, foster conversations and engagements, and, what is more important,  invoke desired actions, no matter in business, nonprofit or public sectors. So establishing […]

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4 questions you should ask yourself before click “Yes, I agree!”

Do you know what is privacy?   Privacy (from Latin: privatus) is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share common themes. When something is private to a […]

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Jack Ma Sticks to His Gun

Bored in a poor family, not marrying a rich wife, laboriously got the offer after twice failing the national college entrance exam, and rejected by a hotel and KFC just because his not good looking, Jack Ma did not have any obvious success factors when he decided to start his first business at 1991. 23 […]

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3 Main Differences in Making Social Media Strategies for Business, NPO and Government

This week let’s talk about the differences in using the social media between Business, Non-profit Organization and Government, more specifically in terms of the target audiences and the strategies using social web. Before diving into the detailed discussion, we should hold on and think about the objectives of these sectors, which are the reasons for making […]

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It’s important of doing thing right, what’s more important is doing the right thing.

Overall View So today we are talking about the difference between Strategy and Tactic. In order to achieve a specific goal, like reaching the destination X in the below picture, we have to choose a combination of strategy and tactic, like choosing the strategy of taking the river, not climbing the hill or crossing the […]

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