You Do I Do—-Influence is the keyword in Social Media Era

Just as the above picture demonstrated–of course it’s just part of my social network–this week’s subject is about the nature of network influence. It gives me the opportunity to clarify this fundamental concept in Social Media Marketing. First of all, what is influence? According to Lee Rainie, Director of Pew Research Center’s Internet & American […]

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Please show us your Social Media presence first, you will received the phone if qualified.

This week we are discussing the pros and cons of employer or HR recruiter pre-screening candidates through social media sites. My classmates have contributed lots of great views, that I want to share here. Let’s begin with my opinions first. I think there are two pros. First of all, the HR recruiter can get more […]

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May I have your attention!

This week I have read 4 articles,recommended by professor @BoydNeil, including How to Use Social Media to Engage With Customers and Build Your Brand, by Andrew Pressault, How Governments are Using Social Media for Better and Worse, by Zachary Sniderman, Non-Profits: Drive Behaviour with Social Media, Roger Dooley, and New Research Shows Which Social Networks […]

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